Algarve - Share The Secret
Desidério Silva, Região de Turismo do Algarve, João Viegas & Pedro Matos
Algarve. Share the secret" is the motto of this new promotional film by the Região de Turismo do Algarve (Algarve Tourism Board), the aim of which is to encourage the most important "secret-spreaders" – the tourists themselves – to share what is Europe's most famous secret – the Algarve.
Three minutes of montage sequences combine to form an exciting and sensory film inviting tourists to spread the word that there is much more to visiting a destination than simply spending time there; rather, you live it, experience it and share it.
A meeting in an office by the sea, a celebration on a desert island and a romantic dinner under a sky dotted with countless stars are just a few of the scenes in this video that takes a more creative and human look at the region's various tourism segments and resources.
Geared towards the new tourism trends and tourist profiles, the video promotes greater interaction, associating the campaign motto with very spirit of sharing on social media.